I know we Americans can sometimes sound very silly when speaking Swedish. I get it. One guy in my beginner Swedish class pronounced Sverige like Svarage - as in rhymes with Faberge - and he would not change it.
Mock us. I am totally OK with that. I could live with the blå kläder commercial with the guy saying 'blah klahder' haha.
It doesn't always make me think of the time I was 10 years old and was visiting a friend in a Swedish school and the teacher (yes you, Ingemar) made me read out loud from a Swedish textbook in front of the class while everyone laughed. Most of the time it reminds me of that, but not always.
And I do LOVE the Tele2 commercials which make fun of the sheep/cheap issue many Swedes have, so I can totally take that some people take digs at Americans pronunciation of Swedish. Really I do.
But Hemmakväll - you have it wrong. All wrong. And it makes me yell at the radio every time your stupid commercial comes on the air.
See, the American pronouncing the Swedish calls Hemmakväll -Hemmakwell.
Let's be serious here. No self respecting American who doesn't know Swedish would pronounce Hemmakväll - Hemmakwell. They would probably say something like Hemmakvall. That's it. As in Hemmakvaahhhlll. Because we don't understand the ä, but we totally understand how the V works.
It is the W that we sometimes mispronounce because in English W always says wah and never vah.
Seriously Hemmakväll it isn't funny it is just annoying.
You can listen to it here, but be warned, the stupid hemmakwell moment comes at the end, after a long string of bad acting and unnecessary profanity.
I used to feel bad for Hemmakväll because I am pretty sure movie rental will be obsolete in about 5 years, and it's been about 3 since I have last rented a film. But now I don't feel so bad.