Tuesday, December 28, 2010

Swedish Fashion - Women's Edition - Why?

OK, so I had planned another subject for today, but then I stumbled upon these beauties while 'inbetween days' sale shopping, and I couldn't resist. (note: These in-between day sales - after Christmas but before New Years - are shocking in their sheer lack of savings - stores advertise 20% off things like Christmas stockings and ornaments - electronic shops raise their prices and then advertise - 15% off the hiked prices)

I do realize that fashion horrors can be a global phenomenon and not just a Swedish one. And unlike some of my other fashion finds - I have not actually seen these on any living, breathing Swedes, yet.

But this is an example a la Vera Moda.

Vera Moda is a shop you can find at any mall in Sweden, in most medium size and large cities. They sell women's fashion – target audience women from the age of 15-72 – trendy but not particularly expensive. I admit that I occasionally will find an item or two of clothing at Vera Moda. I don't know if that is a vote for or against them.

If you could imagine a poorly named fashion item, say, a pair of pants, which would tempt you by its surprising honesty – I think you would be hard pressed to find a fashion item as aptly named as the pair of pants I would like to present to you as exhibit A. 

Lump Antifit Bling Pants – before you click on the picture, take a moment and imagine this in your mind's eye.

Were they as horrible as you imagined? Better? A relief?

Would the sale price entice you?

Only in Sweden? Or for the fashion handicapped everywhere?

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